As with all children’s literature, voice is incredibly important. It must reflect the voice of the target audiences and draw them in with every chapter.
I could say this with a single sentence but I plan to go on a tangent. Young Adult and Middle Grade are not genres of children’s literature.
But they have their own sections at the bookstore.
No kidding. Kids have their own sections at the department store too, but it’s not meant to do anything other than dictate what sizes the pants are.
It’s not enough to simply “write a children’s book.” It’s not that simple. When you believe writing for a younger audience is easy, you automatically assume less of your audience and it shows in your writing and it is an immediate turn-off.